Creative strategist and writer, passionate about thoughtful design, smart writing and purposeful innovation. Colgate University '11.

Published thoughts:

How Brand Names and Descriptors Ease Adoption of New Technology. Huffington Post / Advertising Week, September 2016.

Budweiser's 'America': How Iconic Design Allowed for an Innovative Name Change. The Drum, May 2016.

Thoughtful Design Will Drive Future Innovation. AdAge, March 2016.

The Foundation of 'The Founders': How Gen Z Named Themselves. Campaign US, Dec 2015.

Apple, Uber, What's in a Name? CNBC, Oct 2015.

Heritage Brands for Digital Natives. Contagious Magazine, Feb 2015.

PSFK (contributing reporter, Oct 2011 - May 2014)