Kristie Borgmann

Offering 10+ Years of Social Specific Agency Expertise Focused on Large Retailers

A self-proclaimed social media nerd, Kristie is an early adopter who enjoys all things digital.

Currently working as a Media Director at Starcom, focused on Paid Social for the Samsung account. Previously an AMD on the Best Buy account where she enjoyed running a large in house social execution team who plans, manages and reports on 300+ campaigns a year across most of the various Social Platforms.

Prior to Starcom, she was a Media Supervisor at 360i, focused on planning, buying and strategy for accounts such as Target, CarMax, SoFi and Land's End.

Previously, a Solutions Consultant for VivaKi (now Publicis Media), she helped build Social hands on keyboard talent across the Publicis Agencies while enjoying the challenge of an ever evolving industry. Kristie also spent time consulting with agencies on how to utilize the VivaKi VOS to customize plans and deliver keenly targeted messages to tailored audiences across display, video, mobile and social media.

Starting at VivaKi within an Account Planner role has benefited her greatly as she thrives when putting together strategic media plans that look to creative ways to penetrate the various programmatic media channels.

Previously in NYC, she learned the organic social ropes as an Account Manager at Big Fuel. In her role, she found value in her ability to quickly adapt to constantly changing needs of large brands such as T-Mobile, Philips and AB InBev. Kristie oversaw creative and strategic campaigns from start to finish and having her hand in every facet kept things interesting.

Before Big Fuel, Kristie was an Art Manager for Atlantic Records. She spent her days coordinating a design team, booking photographers and stylists, and managing creative assets. She got her start at Atlantic as a Marketing Coordinator, helping brainstorm an array of new media innovations. She helped expand the digital music landscape beyond artist websites and MySpace.

Once upon a time, back in the day, she even started her own record label called Rhyme City Records.