Kristine Joyce Teves

Kristine is a B2B sales professional who understands both the human and operational sides of revenue generation.

With nearly a decade of progressive experience across B2B sales, demand generation, partnerships, growth strategy, and revenue operations, she has worked across the different stages of the revenue journey—from building relationships and closing business to developing partnerships, generating pipeline, and improving the systems that support growth.

Her experience includes working with businesses across FMCG, pet food, financial services, technology, advertising, and growth consulting. She has built strategic partnerships with major financial institutions, helped expand digital and financial-service ecosystems, negotiated back-end costs to increase revenue, brought in and listed new brands in the market, and generated more than $375K in B2B advertising sales within 16 months.

Today, Kristine is focused on the intersection of Revenue Operations, Go-to-Market strategy, demand generation, and B2B growth.

She is particularly interested in the question behind sustainable growth:

That means looking beyond the traditional boundaries of sales and marketing—connecting people, processes, technology, data, messaging, partnerships, and customer journeys to create better revenue outcomes.

Kristine is currently building her expertise and body of work around RevOps, GTM strategy, demand generation, sales operations, AI-enabled revenue, and B2B growth—sharing insights, experiments, frameworks, and lessons from the field along the way.

This site serves as her digital home base: a place to document her work, ideas, professional journey, and the systems she is learning to build.

If you're working on revenue growth, GTM, RevOps, demand generation, or B2B sales—or simply interested in how modern revenue teams operate — let's connect.

Email me anytime.