Kristi Roberts

It has been said that experience is the best teacher and nowhere is that more evident than in business. Experience, especially in real estate, teaches courage, toughness, persistence, and poise under pressure, all of which describe Kristi Roberts, a Certified Distressed Property Specialist. Kristi, originally from Detroit, moved to Goodyear in 2006 where she is a full-time realtor using her analytical skills to write and review contracts and her top-notch negotiating skills to help clients close deals. “My real life business training allows me to be a better negotiator, write and review contracts more thoroughly and represent my clients more professionally,” Kristi said. While many realtors in Arizona in the last four years have learned how to survive in the current market, Kristi, with the help of her team, has thrived because the challenges of working with distressed properties play into her skill sets. She has an extensive background in business as an area manager for the former Mobil Oil Corporation while living in Maryland. Later she worked as an office manager for a construction company, and then spent many years in advertising and marketing with a large automotive group. In the current market, which is constantly changing, Kristi specializes in short sales and foreclosures. Therefore, she spends about 20 hours in class per month updating her knowledge so that she is on top of all the latest trends in the market. Short sales especially demand a personal approach with homeowners who are trying to sell their properties before banks foreclose on them. “I know the emotions people are going through because I have been there myself. Usually they feel like they have been taken advantage of and are angry. Many feel like they have lost control of their lives. So I try to educate them and give them a little of that control back.” Given Kristi’s background, it’s no accident that marketing and advertising are especially important when it comes to selling listings. Kristi and her team use the latest online techniques combined with old fashioned hustle to market property for clients. K &E; Realty Group maintains an extensive online presence, Kristi added. Each listing is posted on over 20 real estate websites not including e-blasts to social media such as Facebook and Twitter. “I understand that you need to spend money to make money, which means that my clients are marketed more than if they were represented by some other agents. I have also been in busines