Sunita Ambulkar
"Kruti", is the brand identity of DRHM. Kruti means creativity and all our initiatives are planned to stretch our creativity to the widest extent, in order to bring financial viability and a big smile among numerous rural producers we are supporting through our various initiatives and bring a sense of belonging, satisfaction and responsibility among the urban consumers. Once "Kruti" is followed by a group or a society and also passed on from generation to generation, it becomes "Sanskruti". Ours is an endeavor towards preserving this "Sanskruti" through our brand "Kruti".