Krystyna Frassetto

I have over six years experience in the consumer lifestyle PR industry, spanning areas including food and nutrition, fashion, beauty, music and entertainment.

Everyday I get to pursue my passion for food by working on some of the world’s leading consumer brands including Nespresso and Chobani. In my time at Weber Shandwick I've worked on award-winning campaigns for clients including Red Bull, Rdio, myPlates, Holiday Inn and Weight Watchers.

I have proven experience in the development and fulfilment of fully integrated communications programs that include outreach to media, influencers, employees and consumers. I can manage big teams and multiple agencies to execute large-scale media, digital, and experiential campaigns.

I bring my passion and expertise for lifestyle brands to any team or client. My areas of expertise include digital and communications strategy, content production, event management, community management and social media listening, internal communications and influencer outreach.