Kaiti Vincent

Lover of movies, books, fashion and social media.

My role at HarperCollins started in digital marketing, during which I managed the social accounts (the largest and highest engaged of all Canadian publishers); relaunched our website and newsletter platforms; monetized several digital marketing campaigns; optimized digital ad platforms (including Business Manager, AMS and Google Ads), among many other successful, B2B and consumer-focused projects.

I have since grown into a more traditional Marketing role and have established myself as an essential member of the senior leadership team. I oversee a team of digital and traditional marketing specialists and work with cross-functional teams to develop multi-level campaigns with key accounts. These events and promotions have resulted in year-over-year sales growth, bestseller placement, and a cohesive relationship between HarperCollins, our retailer partners, and Canadian readers.