Media Studies incorporates theories and practices in media of communication and media-related issues and puts special focus on media research. The programme concerns the media’s primary role in the cultural domain of contemporary human society. Students are also exposed to various mass communication theories. They get opportunity to develop theoretical and professional knowledge on diverse media support services including advertising and public relations.Media Studies curriculum at KU places emphasis on learning by doing, on learning of the kinds of communication that are mediated by technology with concentration on the New Media.

Why Media Studies?

Because mass communication media have a central place in social, cultural, political, economic and global upliftment of contemporary human life especially for those countries which have entered or are seeking to enter the age of information society, mass media provide wide career opportunities.And, since the traditional media of communication are today complemented by new technologies, a new generation of media professionals is required to work in this converging atmosphere. We want to prepare human resources with skills and knowledge to thrive in the ever-changing competitive environment.