Kevin Williams

Batman of Brand Strategy:
The reason I have named myself that is (1) I’m a huge Batman fanatic and (2) the psychological traits of Bruce Wayne I think can be applied to branding. It’s deciding on who the real Bruce Wayne really is. Is he the suave billionaire that people think he is or is he this masked vigilantly fighting crime? I help brands discover their true identity.

Social Media Kool-Aid Drinker: OH YEAH!! There’s no doubt that social media has changed the way we buy, gather information, market and brand. Why do I drink the Kool-Aid? Because I believe in the power of consumer influence. Brands need to respect and understand what their consumers are saying, when they are saying it, and the influence they have within their own personal networks. I help brands understand their advocates more.

New Marketing Renegade: I have a love-hate relationship with the term “marketing”. I think a vast amount of what we call “marketing” is done wrong. I believe the best “marketers” are the ones that understand people. They understand that people in general, when it comes to brands that impact their lives, are very passionate or could become very passionate. I help brands find that passion, create a strategy around it, and convey it to the masses.

Street Creds:

• 10 years in design, web development and marketing
• Worked with several non-profits and small companies on brand strategies and brand development. Director of Marketing for the National Breast Cancer Foundation, Inc.
• I moonlight as a comedian. My wife doesn’t think I’m funny.
• Former record label A&R; and Marketing Director
• Developed brand strategies for several athletes and their organizations- Yes. They are regular people like you and me.