Kyle Barber

I'm a business strategy leader, who has focused much of my career helping Fortune 500 corporations think about data capture, measurement, and demonstrating performance. I help clients identify which marketing efforts actually impact the total ROI and customer lifetime value. I'm also a digital platform evangelist: helping brands think about using social media or mobile devices in conjunction with event marketing, retail, TV programming, etc., to have conversations with consumers.

I've successfully built teams from the ground up and excel at the management, career development and recruiting of resources. My greatest joy, however, is facilitating brand and product innovation through integrated marketing efforts. I can develop a vision, lead its implementation, benchmark and measure its success every step of the way, and optimize continuously to guide the larger brand story.