Kylee Coffman is a community builder, digital media native, and retail industry devotee for The Retail Industry Leaders Association (RILA). She is passionate about building member communities, online media, and the impact of emerging technologies on marketing, communications, and publishing. She is an active volunteer with the American Society of Association Executives (ASAE) and currently serves on the 2010-2011 Technology Section Council, Small Association Social Media Task Force, Association of the Future (AOTF) project, and is a participating member in the Young Association Professionals (YAPstar) community. No matter what the tools used, it always comes down to helping build positive relationships and she can can do that whether by smoke signal or blog.