Talladega Superspeedway (March 2013-present)

DIGITAL & SOCIAL MEDIA MANAGER

• Facebook/Twitter/Instagram/Google +/Pinterest
• Accesso Mobile App management
• Sitecore
• Adobe Social
• Promo coordination
• Coordination w/ driver appearances
• Race-time social media management
• Graphic design for at-track signage, promotional materials, digital & social content
• Engagement w/ NASCAR teams, drivers, fans, corporate team
• Interaction w/ ISC & NASCAR concerning best digital and social media practices
• Supervision of Coke Street Team during race weekends
• Social interaction throughout all NASCAR series races in the season, culminating in the end of The Chase for the NASCAR Sprint Cup at Homestead-Miami.
• Travel to other ISC tracks to learn best race-time practices for digital and social activation

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EDUCATION/EXPERIENCE AT TEXAS A&M UNIVERSITY:

Texas A&M University

• M.S. Sport Management, 2012 (Expected Graduation- December 2012)
• B.A. Telecommunication: Media Studies, 2011

Graduate/Teaching Assistant

• Department of Sport Management, Texas A&M University

Intern/Volunteer

• Communication & Graphics Specialist
• Center for Sport Management Research and Education

Interests:

NASCAR/Motorsports/Social Media/Sports graphics/College Athletics/USTA Tennis/Enhancing relationships between fans and sport teams and organizations

Online Portfolio viewable at: http://www.behance.net/keasterling