Kym Heffernan

I'm a business professional with a proven record of Board, CEO, General Management, Marketing and Business Development success in Australia and Internationally. This includes leading large teams, building strategic alliances and partnerships, establishing new businesses and leading M&As; with existing businesses. In addition I have worked with many Small to Medium businesses to develop and implement effective alliances, digital, social, lead generation and customer retention marketing strategies and communications that generate new business and improved customer engagement, retention and profitability. My Marketing and Business Development approach is to practically develop and utilise research and customer data insights to understand customer buying behaviour and motives. I then use this understanding to formulate and implement Digital, Social, ATL and BTL Marketing and Business Development Strategies to grow revenues and profits through both increased new business and improved customer engagement and retention. I also have a specialist knowledge of financial services, card acquisition and retention, customer loyalty programs and building strategic alliances and partnerships.