Dr. Laeeq Khan is an Associate Professor at Ohio University’s Scripps College of Communication and the Founding Director of the Social Media Analytics Research Team (SMART) Lab. With a Ph.D. from Michigan State University (2014), he brings a unique blend of scholarly rigor and practical insight to the intersection of strategic communication, data analytics, artificial intelligence, and digital engagement.

As a communication strategist and computational social scientist, Dr. Khan helps businesses, government agencies, and nonprofits turn complex data into compelling, audience-centered narratives. He specializes in translating cutting-edge research into practical solutions—empowering organizations to optimize content design, maximize engagement, and navigate an increasingly data-saturated media ecosystem.

At the SMART Lab, Dr. Khan leads interdisciplinary teams that explore real-world problems through an analytical lens, fostering impactful partnerships between academia and industry. He has contributed on research projects funded by organizations like USAID, the National Science Foundation, and the Bill & Melinda Gates Foundation. Some of this research has been in areas such as digital inequality, health communication, marketing, online misinformation, and digital literacy. His work has been featured in prominent outlets including The Hill, NPR, and The Tribune.

Areas of Expertise:

• Strategic Digital Communication & Audience Engagement
• AI & Social Media Analytics
• Narrative Design & Cross-Platform Integration
• Digital Inequality, Health Behavior, and Information Ecosystems

Leadership & Influence:

• Strategic Consulting: Dr. Khan advises organizations on using data to drive smarter marketing, engagement, and storytelling decisions.
• Keynote Speaking & Executive Education: A sought-after speaker, he empowers professionals to harness analytics and digital tools for real-world impact.
• Mentorship: He mentors graduate students, postdocs, and professionals, championing ethical tech use and applied digital literacy.

Dr. Khan’s mission is to bridge insight and impact—shaping strategic communication that is not only data-informed but human-centered. Whether guiding international NGOs, mentoring the next generation, or advising executives, he brings a systems-thinking mindset and a commitment to practical outcomes in an ever-evolving digital world.

https://professorkhan.com/