Laerte Codonho

Business Owner, CEO, and Founder in São Paulo, State of São Paulo, Brazil

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I am a Brazilian businessman known for creating and running Dolly, a soft drink company that operates nationally within Latin America. As an entrepreneur, I founded the company in 1987 at the age of 26. Though it would not rise to national prominence until the 1990s, the company gained attention right from its start by being the first soft drink producer to bring a diet soda to domestic markets.