Being active in the field of IT since his childhood, Mr. Ferruni has developed over 100 websites and driven millions of unique visitors to them every month through applying sophisticated forms of online marketing. At the age of 17 Laidi Ferruni already owned a publicity agency in Albania, developing websites for large firms. Mr. Ferruni is familiar with all important programming languages and database systems and is an expert in fields such as Internet Marketing and other it related fields such as hosting, e-mail deliverability, affiliate structures, viral marketing hacking prevention, safe online shopping, safe information storage, database structure, data-loss prevention and many others. He has previously worked with very complex scripts and established world-wide connections to programmers and IT companies all around the world. Laidi Ferruni funded 123.al the first and current market leader in daily deal in Albania, generating more than 260,000 Euros in 2013.