Reynolds Weiss

The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. Many people are becoming more sophisticated when it comes to buying products they want. They mostly prefer to buy products from companies they trust and know. You will only gain referrals if a person trusts you enough to pass your name along to their friends. This is the key to social media marketing, or any online relationship for that matter.

Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. This concept will be deconstructed and examined below:

1. Know

Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. While there are various guides on how to begin using Twitter, you must have a plan before tallying forth and beginning your social media marketing. It is vital you start on the right virtual foot.

The first thing to do is to ensure that you have a good picture for your profile. It is important that the photograph be smart, but not too smart as to create a psychological barrier. Make use of the entire Twitter characters. In doing so, be sure that you are establishing yourself and not what your business offers. To research additional information, people are encouraged to take a view at: perrybelcher.sitew.org/#blog.a. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. Also, you may include a link that will divert them to your blog. However, be careful not to link on your sales website.

One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. You always have the unfollowing and blocking options. This means that there is no any commitment involved in following someone.

2. Like

Perry Belcher defined this as the “courting stage”. This is the time where you interrelate with others once they reply to your tweets, or v