I Started life as a Web Developer who learning about the technical science of website design protocols before realizing systems should be User focused. The Art, is a process that required learning new research techniques and testing designs based on feedback to make them the best.

The best aspect of gaining User insight, is being able to convert those facts into data, to optimise the site, the IA, the Cross-channel experience or a key User journey. I have been a student of digital design for 8 years (Since Cassette tapes and Sony Playstation) and after 2010 a UX advocate and specialist