Lalithaa Jewellery

Lalithaa Jewellery, founded in 1983 and headquartered in Chennai, Tamil Nadu, is a leading South Indian jewellery retailer with 53 showrooms across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Puducherry. Led by Dr. M. Kiran Kumar, a self-made entrepreneur, the brand is celebrated for its transparency, affordability, and quality, boasting one of the world’s largest jewellery showrooms in Hyderabad (130,000 sq. ft.). It offers 916 BIS Hallmarked gold, diamond (VVS clarity, E-F color), platinum, and silver jewellery, including collections like Kolkata, Polki, Temple, Antique, and Kerala designs. With transparent pricing, minimal wastage charges, no making charges, and 100% value addition coverage, Lalithaa ensures customer trust. Its savings schemes, such as the 11-month Jewellery Purchase Plan with a 50% bonus on the 12th instalment, enhance accessibility, supported by online payment options.

The company, Lalithaa Jewellery Mart Ltd., reported revenues over ₹500 crore in FY 2023, with a 27.29% EBITDA growth and a 40% share of South India’s gold jewellery market. Employing 568 people and generating ~₹1,464 billion annually, it thrives in Tier-II/III cities. Despite a mobile app for scheme payments, challenges include slow performance and unclear terms, though feedback is actively sought. Dr. Kumar’s ethos, reflected in the tagline “Dabbulu Evariki Oorike Raavu” (Money doesn’t come easily), drives the brand’s customer-centric approach. Recognized in the Rajnikanth film Lingaa and with a 2017 turnover of ₹110 billion, Lalithaa continues to innovate, planning features like video call shopping to strengthen its market presence.