Lance Lovette

Lance has lived in New York City for 10 years. He currently divides his time between acting as CTO-on-demand for small businesses and scratching the eternal startup itch. Previously, Lance was technical co-founder of Optimost, the first SaaS solution providing multivariable testing and optimization services for online marketers. Prior to Optimost, Lance was a Vice President at Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony, where he developed DailyRating (of which he was technical co-founder), an online journal service. Prior to the age of the Internet, Lance was a renowned Windows programmer. Lance is the author of several books including Developing Professional Applications in Windows 98 and NT Using MFC (Prentice-Hall). Lance graduated summa cum laude from North Carolina State University.