Lane Murphy

Lane Murphy is the president and co-founder of Relevant24 (www.relevant24.com). A former private banker at Goldman Sachs with a sector focus in emerging digital/social media marketing solutions, he left the financial services industry in 2008 to launch Relevant24. Since then he has pioneered the space of relevant marketing and real-time branded content. Currently with a service model that is unmatched in the market, Relevant24 proudly provides real-time branded content solutions for many Fortune 100 companies.

The Relevant24 content production process differentiates the Company in the marketplace. Traditional agency models operate on iterative, manual and asynchronous processes that make it challenging to create relevant content and drive audience engagement with brands. Relevant24, powered by its proprietary process, enables blue chip brands to capitalize on the benefits of social media by creating messaging influenced by real-time trending topics. Client-approved content is instantly distributed through their destination sites and leading social networks. This real-time relevance amplifies a brand’s voice by listening to an audience, gathering insights, and creating meaningful content each day, thereby driving audience engagement.

Mr. Murphy has developed a deep understanding of social media marketing and leads Relevant24 with regard to operations and business development.

Companies hire Relevant24 for the following reasons:

• Amplify online audience engagement

• Gain daily relevancy for a target demographic

• To turn real-time audience insight into real-time branded content

Lane holds a master’s degree in finance from the McCallum Graduate School at Bentley University and graduated as class president in 2004. He holds an undergraduate degree from the School of Management at The University of Massachusetts, Amherst and is a member of the Golden Key National Honor Society.