David Lanska
West Bend, WI
David Lanska
West Bend, WI
Do you need an impact player on your team? I made a career out of making an impact for my company, clients and industry. What kind of impact? Award-winning impact!
* Award winning writing - (Flexo Magazine Author's award).
* Award winning advertising - (Label & Narrow Web Magazine).
* Award winning environmental outreach - (FTA Environmental Excellence award)
* Award winning industry leadership - (FTA President's award).
* Recognized as one of the printing industry's 100 most active volunteers - (Flexo Magazine).
* Inducted into Continental Who's Who of Professionals and Executives.
What kind of impact do you need?
Market presence:
- Conceptualization and tactical implementation of multi-channel MarCom strategies
- Inbound marketing/social media
- Collateral development/branding
- Web site development/enhancement
- Event planning and promotion
Technical credibility:
- MBA
- Participation in numerous industry initiatives
- Extensive trade association involvement/leadership
- Authorship of a technical reference book, dozens of technical articles, a column in a trade publication
- Research/presentation at trade schools and technical conferences
- Advocating safety and sustainability through the gamut of technical communications
Sales growth:
- Product portfolio enhancement, new product development, testing and market introduction
- Sales force/agent development, training, coaching, technical support, and training material & program development
- Sales territory/product management
- Leveraging sales into multi-plant facilities
- Facilitating OEM preferred vendor status designation
Cost containment:
- Negotiation of advertising rates, strategic media placement and utilization of internal resources
- Significant reduction in receivable delinquencies
Quality/process efficiency
- ISO 9001-2000 internal auditor certified
- Performed process audits and training seminars
- Implemented product serialization and quality certification programs
- Developed and updated production and QA procedures
Specialties: Breaking down complicated technical information into understandable verbal and written communications.
Accomplished in public speaking, technical writing, training