Olalla Castro

I am a Branding Consultant, troubleshooting expert, someone who gives all her support and encouragement and takes pride in her work.

I work for Havas Media, inside Meaningful Brands Study. MB is a branding philosophy that goes beyond the traditional vision of the brand, analyzing how it can improve the well-being of the individual and the society.

My labor is finding what elements make meaningful these brands and what improvements can be applied.

Repsol, LG or Ikea are some of the brands with which I have worked.

I have a degree in Market Analysis, MBA in International Management, and a posgrade in Strategic Planning - Communication area.

I am also a Trend Spotter, collaborating with Happy Spotting, specialized in Consumer Trends.

My portfolio: http://olallacastro.wordpress.com/