Jillian Lapedus

With a Graduate Degree in Public Relations Management from McGill University, my specialties include: marketing and branding of an organization. Research and Analysis: monitoring the media for coverage of trends and issues relevant to the Human Resources industry. Updating and optimizing Google AdWords campaigns. Tracking web site and e-newsletter analytics. E-Newsletter wirting. Social Networking: maintaining multiple social networking profiles. Media Relations. Advertising: includes Google Adwords and niche ads in select sectors. Employment Branding / Recruitment Advertising.

Over the years, I honed my social networking and markerting skills by managing online content. I am proficient in Adobe Illustrator and use it often for marketing materials.

Other experience has allowed me to coordinate fundraising events working directly with the CEOs and various fundraising committees.

I am passionate and dedicated to supporting and volunteering for Leave Out ViolencE(LOVE) and the Teresa Group, in particular from the event planning perspective. At the same time, my extensive experience planning fundraisers has helped me to develop strong business acumen and forge an excellent network with various markets in both Toronto and Montreal.