Larry Pelzer

Newton, IA

Larry Pelzer

Newton, IA

Over 10 years working with casino marketing departments helping to improve, streamline, and reduce costs of their direct/database marketing efforts. Also work with companies trying to break into the gaming vertical, to help market their products the right way, to the right people at the properties.

Specialties Include:

Integrated Multi-Channel Marketing Campaigns
Direct Marketing
Database Marketing
Variable Data Print Direct Mail
Postal Optimization & Mailing Efficiencies
Personalized (1-to-1) eMarketing
- Targeted Email Marketing
- Personalized SMS/Text Marketing
- PURL Utilization
- Variable Landing Pages
- Variable QR Codes
Promotional Products
Agency Services

Also check out my blog below (Casino Marketing Exchange): casinomarketingexchange.wordpress.com

  • Work
    • Lake Direct
  • Education
    • Iowa State University