Larry Collett

Larry Collett is responsible for netGALAXY Studios’ overall strategy and operations. Collett started netGALAXY Studios as a web design company in 1996 out of his home office in Hilton Head, South Carolina while working for a retail chain. As business continued to increase, Collett expanded to web hosting and application development with clients such as Ford and the United States Air Force. Collett, after a few years moved to Charleston, South Carolina in November 2003 with a short stop in Charlotte, North Carolina. He quickly began working for the Evening Post Publishing Company (The Post and Courier) as the Web Production Manager and helped start Charleston.net which was in its infancy with less than 30 – 50 pages (site archive: http://bit.ly/bFBUOx). After pulling the site development in-house from a third-party development firm and creating an Internet division for the Post and Courier, Charleston.net quickly became the largest news and information web site in the Lowcountry. After 4+ years at the helm of Charleston.net, Collett was recruited by Media General, Inc. to be the Interactive Media Director for WCBD-TV 2 (www.counton2.com), an NBC affiliate located at the foot of the Arthur Ravenel Jr. Bridge in Mount Pleasant, South Carolina. Collett, after spending 3 months creating a strategic plan, launched a new CountOn2.com in January 2007 with less than 23,000 unique visitors per month. Last place in the market for media web sites, Counton2.com quickly became the number two web site behind his previous web site, Charleston.net. Focused on growing audience reach, Collett utilized the same techniques used to make Charleston.net number one in the market at WCBD-TV 2 by delivering what the audience wanted, "If you do not deliver the information that your audience wants, they will go somewhere else to get it", says Collett.