Larry Kulchawik

After doing trade show exhibits for the past 50 years, I remain passionate about the career I discovered and the industry I served.

I have recently written two books about the industry. Trade Shows from One Country to the Next- shares the venues, the regulations, exhibit design, and cultural differences when selling abroad - for 45 countries.

"There is no right way, there is no wrong way, there is only a different way." Know and respect what is different to ensure your trade show marketing success.

The Invisible Industry tells the story about how the concept of trade shows began. Starting with the World Fairs, inventors introduced their inventions that changed the world we now live in. From this, industry specific trade shows were created to do the same. Convention centers were built, show contractors, and exhibit design and builders were created to assist exhibitors to display their services. Face to face marketing is a magic formula for creating new sales. This industry grew to represent a $1.3 trillion contribution to the American economy!

I am happy to provide recommendations when seeking an international partner to trust, and to assist in coordinating a trade show exhibit at an international trade show. Free of Charge!

See my website for further info-