Dynamic ecommerce and digital marketing leader with over 20 years of experience scaling DTC, Amazon, and omnichannel brands. Proven track record driving multimillion-dollar revenue in beauty, wellness, and consumer goods through innovative GTM strategies, SEO, PPC, and affiliate marketing. Expert in data-driven optimization (GA4, MER, CAC, LTV) and AI-driven SEO (AIO, AEO, GEO), boosting visibility and conversions. Skilled in leading high-performing teams, mentoring talent, and optimizing operational efficiency. Passionate about adventure travel, having explored 25+ countries, bringing global insights to innovative strategies. Open to VP of Growth Marketing roles and strategic advisory partnerships with high-growth brands.