Larry Muller

Larry Muller serves as chief operating officer of Code and Theory. Working from its
New York offices, he oversees the finances and operations of a global digital-first
creative agency whose clients include major brands like Microsoft, Fiserve, Amazon and JP Morgan Chase. Mr. Muller came to Code and Theory in 2014 and was appointed chief operating officer in 2018. He previously served as chief operating officer of Take-Two Interactive Software and, prior to that, as chief executive officer and founder of Alliance Distributors.

After establishing Alliance Distributors in 1989, Mr. Muller guided the firm in becoming
an authorized distributor of Nintendo and Sony PlayStation. His efforts resulted in
Alliance achieving sales revenue of $1 million in its first year. and growing that to $25 million within 6 years and it had become one of the country’s largest distributors of video games from companies like Sony, Nintendo, Microsoft and Electronic Arts.

Larry Muller has similarly achieved exceptional business growth as a Dunkin Donuts
franchisee on Long Island. He took ownership of his first location in 2004, and over the
next decade he added more than 20 stores to his portfolio which including building 12 stores and managing a team of more than 300 employees.