Larry Rondeau

Larry Rondeau is a marketing/sales strategist, account planner and business writer. He has a specialized BS in Marketing Psychology from SUNY Empire State College. Three marketing programs he conceptualized have achieved returns on investment (ROI) in excess of 16.5 to 1.

Larry received mentoring in an in-depth study of the psychology of influence and communication from world renowned expert Dr. Robert Cialdini, author of classic marketing bestseller Influence: Science and Practice (Fortune's 75 Smartest Books, The 100 Best Business Books of All Time). Dr. Cialdini is best known as a key member of President Obama's Consortium of Behavioral Scientists whose strategies helped him win a decisive re-election victory in 2012 when the polls predicted a very close race. His messaging tactics helped increase sales of the Bose Wave Radio by 45%.

Larry worked for 28 years at The Allied Group, serving as Senior Director of Research and Business Development (later Content Development). He established Allied's Higher Education Marketing program and created what may be America's first customized Yield Book, which helped the University of Hartford set an institution record for undergraduate deposits and won a national award. While most colleges consider a good yield (tuition deposit) rate to range from 25-28%, Larry's Yield Website, based on social psychology research, helped one university achieve yield rates as high as 44.8%.

Bob Clement, CEO at The Allied Group wrote, "Larry is tremendously creative as a problem solver and as an innovator. Our role with clients is one where we are tasked to find creative solutions. Nobody does it better than Larry. He continually does enormous amounts of research and detailed analysis to arrive at a solution that is both innovative and, most importantly, very effective. This is a huge value to our client relationships and plays a major role in differentiating us from our competitors."

Larry Rondeau is presently seeking full-time employment or consulting opportunities in marketing, account planning or content development.

"The Allied Yield program, conceptualized by Larry, resulted in over $500,000 of year-one incremental revenue and a projected $1.8 million dollars of revenue over 4 years for a university. His two blogs have significantly increased Allied’s web traffic."

– David Speakman, Director of Marketing