Larry T Brakefield

Larry T. Brakefield has been a prominent figure in the restaurant industry, contributing his expertise and leadership for over two decades. With a profound understanding of hospitality and service, he has continually driven success for every company he’s been part of, directly impacting financial outcomes and establishing himself as a critical asset. His journey encompasses roles where he skillfully opened over 30 new restaurants for renowned brands, including Hard Rock Cafe, TGI Fridays, Applebee’s, and IHOP. His approach combines a dynamic energy with a clear focus on achieving measurable results. Over time, he has also gained a reputation as a coach, public speaker, and high-level communicator, making him a notable presence in both industry and executive circles.

Currently, as the Regional Director of Operations at Sunshine Restaurant Partners, operating as IHOP in Florida, Larry manages a remarkable $80 million in annual sales. His expertise in overseeing large-scale operations was rooted in his initial work after graduating from Buffalo State University in 1994, where he earned a Bachelor of Science in economics. Shortly afterward, he began his career with Pizzeria Uno Chicago Bar and Grill. There, Brakefield ascended to the position of Regional Director of Operations, managing a $40 million region in casual dining. During this time, he took charge of the development and oversight of numerous managers, ensuring operational accountability, P&L results, and cost center management across New York and Massachusetts. He balanced these responsibilities while pursuing his MBA from Niagara University, further strengthening his expertise in the business aspects of restaurant management.

Larry T. Brakefield’s career saw a significant shift in 2005 when he joined Hard Rock International as Director of Operations for the Northeastern United States and Canada. With full autonomy over a $50 million market, his role extended beyond food and beverage service to include managing live music venues, event revenue, and a prominent merchandise apparel line. His responsibilities included directing the allocation of nearly $1 million in annual marketing funds, overseeing weekly profit and EBITDA targets, and crafting strategic budgets. His work required a balance of long-term strategy with immediate operational needs, a skill that he continually refined throughout his career.