Lars M. B. Anthonisen

Singapore

Lars M. B. Anthonisen

Singapore

My passion lies in the intersection between technology and marketing and my career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing me with an in-depth understanding of marketing, sales and business development across cultures and industries.

■ Two decades of experience with strategic leadership, innovative insights-driven marketing, digital marketing and business development in the tech, internet and media industry.

■ Through my career I have worked extensively with all aspects of digital marketing including data-driven programmatic advertising leveraging AI & Machine Learning (marketing automation).

■ I have led, managed and coached local and virtual teams across multiple regions, countries and time zones obtaining extensive intercultural experience.

■ I hold a Graduate Diploma in Business Administration (Informatics and Management Accounting) and a AP Graduate in Marketing Management (Marketing and Economics).

■ Specialities: Digital marketing, programmatic and data-driven marketing, business development, project management, product marketing, marketing research, website analytics, social media, search marketing (SEM/SEO), social advertising, creative production, PR.

  • Work
    • Google
  • Education
    • Copenhagen Business School