Kyle Larson

Fascinated by what drives decision making, Kyle Larson has turned his passion for understanding behavior into a strong advantage for marketing. With a focus on market research, Kyle has been involved in numerous projects designed to gain innovative consumer insight, create more effective marketing strategy, and build brand awareness.
Majoring in Marketing, with a focus on interactive marketing methods, Kyle is currently completing his Bachelor’s degree at Aurora University, graduating in December, 2014. In addition to his classes, he is actively involved with the American Marketing Association (AMA) and has competed in several competitions and played a key role in several chapter events.
Kyle is currently interning for inGauge, Inc., a market research company in the Chicago suburbs, specializing in Behavioral Data Science, where he has gained experience in new market research methods, social media data science, data-driven content marketing and content development, and interactive marketing.
In addition to his degree, Kyle has over seven years of experience in highly demanding customer service environments and has also held multiple leadership positions. His high level of emotional intelligence, ability to apply critical thinking to solve problems, and strengths in written and verbal communication, give Kyle a unique advantage in the marketing industry.