Lasitha Rajakaruna

Founder, Smashy Design | Co‑Founder, Homegrown
Design Strategist • UX/UI • SaaS Growth

I’m a mindful, minimal, growth-focused designer with over 15 years of experience helping startups and agencies build meaningful digital products.

I founded Smashy Design in 2014 to create clean, strategic UX/UI and websites that spark both user delight and business results.

I co-founded Homegrown alongside two brilliant minds in Australia, our platform for nurturing authentic, scalable brands.

My approach blends business strategy, design systems, and storytelling,all rooted in empathy and personal growth (yes, I even did an MBA).

I help teams ship faster, stay human, and turn good design into great impact.

When I’m not refining a prototype or sketching systems, you’ll find me writing about design, sharing process insights, and keeping it honest on LinkedIn.

Curious to talk design, strategy, or just say hi?

Let’s connect.