Started as programmer for Estonian nation wide IT solutions in early 90's, moved into software sales and mangement 7 years later. Co-founded and ran a company which developed the most successful web content management product in local market, later focusing on Drupal and joining Wunderkraut. Developed Drupal distribution for local communities. Developed Speed Upp, an innovative tool for helping practice of musical instruments. Co-founded TEDxTallinn conferences. Lead the production of children attractions for Lottemaa theme park. Started a retail shop in the same park.