LaToya Townes

My name is LaToya. I’m a Baltimore native with a Bachelor of Business Administration in Legal Studies in Business and a Master of Science in Marketing Management. Working in the research field for over 10 years has given me a strong foundation in business with a key focus on branding and marketing, new product development, and strategic planning. I am currently a Sr. Market Research Analyst at CareFirst BlueCross BlueShield, which I am leading corporate brand and advertisement research projects as well as employee experience research.

I am also a freelance brand insights and strategy consultant, which I assist clients with array of research projects by stepping in as additional resource at any point of the research phase, specifically with questionnaire design/programming, report design/updating, secondary research analysis, and dashboard design. I also help businesses with brand development, and creating marketing strategies that will lead to short wins but set them up to achieve long term goals.

I’m available for hire on a contract basis.