Laura McCarthy

Minneapolis

Laura McCarthy

Minneapolis

A savvy professional with an 20-year background in marketing communications. I know public relations. I know marketing. I know digital strategy. It comes together for a well-rounded approach to marketing communications.

A collaborator. I am skilled at developing streamlined solutions in complex environments. I can work with multiple parties that have a shared vision but different goals. I’ve done this within and between organizations, balancing competing desires with necessary outcomes.

A strategist. I develop and execute integrated marketing communications campaigns that generate awareness and produce key results.

A creative problem-solver. I’ve done big things with limited budgets. A mantra I have lived by: “I have done so much with so little for so long, I can now do anything with nothing.”

A team leader. I am an exceptional project manager and department leader who knows how to mobilize groups of professionals in successful completion of initiatives large and small.

The Value I Bring

I don’t settle for anything less than my very best. But while I am passionate and driven, I want to have fun and balance. We spend a third of our life at work. I want to love what I do and use my skills towards something I believe in. I desire to be surrounded by creativity, positive energy, trust and collaboration. I create new and better ways of doing things – status quo isn’t for me. A creative work environment that lets ideas flow freely energizes me. I seek an organization where those ideas are welcomed and embraced.

Areas of Expertise

MARKETING COMMUNICATIONS

DIGITAL STRATEGY & COMMUNICATIONS

MEDIA RELATIONS