I am Associate Professor at IE University. My current research focuses on how discourses, narratives and conversations become crucial to comprehend business and society. In particular I am interested in the strategic processes of legitimacy, stigma, reputation, identity and social responsibility of circular economy, sharing economy, hi-tech companies, and banks. I have been doing research at the University of Cambridge (UK), London School of Economics and Political Science (UK) and Università della Svizzera Italiana (CH). My works are published in journals like MIT Sloan Management Review, Journal of Business Ethics, British Journal of Management, Journal of Management Inquiry, Business and Society, Journal of Business Research and others. She currently serves on the Editorial Board of Business & Society (Sage), Corporate Reputation Review (Palgrave) and Corporate Communication: An international journal (Emerald). Additionally, I am Academic Director of the Full-time and Part-time Master programs in Corporate and Marketing Communication at IE University