West Des Moines, Iowa
As an entrepreneurial-minded, marketing strategist, Laura works to identify high potential market segments and audiences in order to develop targeted messages and innovative, sophisticated marketing solutions. She also has a background in researching, developing and launching new products.
As an Internet and social-savvy marketing adviser and doer with over 17 years of holistic marketing experience, Laura utilizes all appropriate media, creative resources and marketing techniques to successfully develop campaigns infused with digital and other non-traditional vehicles, such as promotional products, social media, experiential, word-of-mouth and content marketing.
As a Mom, Laura is passionate about the continued integration of technology in schools to better engage today’s youth and in the creation of healthy activities and positive opportunities for teens in the community. Laura also loves the Des Moines community she grew up in, especially its emerging music and art scene and its blossoming entrepreneurial spirit.
Laura believes in the pay-it-forward philosophy, frequently teaching, mentoring, speaking, blogging and tweeting about marketing and social media strategy for business. She also volunteers her marketing expertise working with organizations such as SCORE and Amanda the Panda.
Proficient in MS Office: Outlook, Word, Excel, PowerPoint, Publisher, Salesforce, and ACT! software. Experienced with Wordpress CMS system. Training/some experience in MS Access and Project.
You can follow Laura on twitter @alauremktg where she follows leaders in and shares insight about marketing, communication, education, technology and design trends.
Specialties: Social/experiential/promotional marketing; analysis/planning/strategy; blogging/writing/editing; creative direction/implementation; project/event/trade show management; competitive analysis; product research/development/sampling/sourcing/creating specifications/pricing for optimal profitability.