Founder of the Healthcare Business Intelligence Summit, international keynote speaker on Healthcare BI, and author of the book, Healthcare Business Intelligence: A Guide to Empowering Successful Data Reporting and Analytics (Wiley Publishing, 2012), Laura Madsen brings fifteen years of experience in BI and data warehousing for healthcare as well as a passion for engaging and educating the BI community.

Laura leads the Healthcare Practice for Lancet, a leading BI consulting firm headquartered in Minneapolis, Minnesota. At Lancet, she spearheads strategy and product development for the healthcare sector and works with key accounts across the country in the provider, payer, and healthcare manufacturing markets. During her career, she has initiated and supported countless BI initiatives and worked with more than 50 health plans. Prior to joining Lancet, Laura held senior positions with several leading healthcare technology companies, including UnitedHealth Group, and a national pharmacy benefit management company. During her tenure, her responsibilities included leading an enterprise BI project from pre-concept to execution, managing a commercially available suite of BI tools, and advising both business and IT leaders on effective healthcare BI practices.
In 2006, Laura co-founded the Twin Cities chapter of The Data Warehouse Institute (TDWI). Most recently she founded the American Healthcare BI Association, an organization dedicated to streamlining business intelligence in healthcare organizations. Laura is working on her second book, Data Driven Healthcare (Wiley) expected out this fall.