Laura Sweet
Vice President of Marketing in Ottawa, Ontario, Canada
An impassioned marketing leader and culture builder, I specialize in building global high-performing, results-driven, cohesive teams. In my career, I specialized in roles spanning brand, demand generation, product, direct, digital and content marketing.
An enterprise B2C marketer turned B2B SaaS marketer, I’ve worked in industries including retail, apparel and footwear, sustainability (ESG), eCommerce, education, finance, not-for-profit (healthcare), and life sciences.
A few highlights ✨
→ 8+ years in retail (apparel & footwear) --> now working in retail tech
→ Enterprise B2C experience specializing in direct and digital --> financial services & NFP
→ 9+ years in B2B SaaS leadership --> retail tech, supply chain, ESG, e-commerce, finance, marketplace, life sciences, quality
→ Seed to Series C VC funding rounds
→ Advisory & ghost board experience
→ Entrepreneur --> sweetlyagency.com
→ High-performing team and culture builder
→ Led global teams (up to 50 people) across brand, content, creative, performance, demand generation, digital, experiential/event/field, product marketing, enablement, business development, communications (PR, internal, IR/AR), operations + more
→ Award-winning --> Best Marketing & Forty Under 40
My idealism and optimism are reflected in the work I do outside of the office, volunteering for various organisations supporting causes including women in leadership, social, environmental, children, and animal welfare initiatives. I never turn down the opportunity to travel and meet new people, always have a smile on my face, and will leverage my experience to guide the success of others whenever possible.