lauren michel

I have a Bachelor’s degree in Psychology because I have always been fascinated by how humans’ cognitive ability influences their behaviours. During my course, I was working as a freelance writer in different niches and I found out that this is the right career path for me, in content. I quickly completed my Masters in Mass Communication to complement my Psychology degree and eventually secured a place at BetCompare, a comparison website for online casinos and sports betting.

Over the years, content has changed according to what millennials perceive it to be – short, catchy and informative. With my experience in psychology and mass communication, I was able to make great relationships with clients and businesses. I understood how content is perceived by the new generation and quickly made my way up as a senior content writer at BetCompare. Currently, I manage a team of 5 writers and play a vital role in decision making.