I am an experienced user engagement marketer with a focus on retention marketing through marketing automations to drive long-term customer happiness and reduce churn. I have worked with several early-stage B2C and B2B SaaS and e-commerce startups in various marketing roles, including social media, content, communications and email marketing.

Through my knowledge and administration of marketing automation tools, I create smart customer segmentation to provide effective lifecycle email campaigns. My marketing vision is executed through thoughtful copy, optimization and listening to and executing on customer feedback.