Laurene McKenzie

Business Development Strategist in Sydney, Australia

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I am completely passionate about my work with my clients (Business Owners and Entrepreneurs, Solopreneurs, Mumpreneurs) to help them achieve and create life balance.

How do I do this? I essentially help my clients use tools and efficiencies to develop Business Development strategies (Marketing and Sales) that result in them having more time in their business for the things that they do really well or need to focus on. This could be through LinkedIn, enhancements to their current Social Media/online strategy or introducing technology to simplify processes.

Why? Because I’ve been the Business Owner that knew I needed to do some sort of Marketing but definitely felt the overwhelm associated with that. Now I work with clients that either don’t have a dedicated person in their business that looks after Sales, Business Development and/or Marketing and just don’t know where to start. The results we can achieve by taking a slightly different approach are remarkable and it is something I completely love.