Laurie Dillon-Schalk

I'm in advertising and bring deep experience in the strategic uses of digital medias (paid, owned, and earned) - for advertising & promotion, for monetization, for building relationships and/or for driving innovation. I am well practiced in helping clients leverage emerging technologies as well as optimize digital assets for increased returns. My JWT clients include Mazda, Wal-Mart, Sick Kids Foundation, Cadbury and more.

Life before JWT!

I spent eight glorious years at IBM as a sr. management consultant in emerging technology with deep roots in social media (2005) and deeper roots in e-commerce (1998).

I left IBM in 2006 to start a family and pursue local marketing opportunities including establishing a social media agency start-up in 2009, www.socialwisdom.ca, helping organizations use the web and social media wisely.

My community work includes helping disadvantaged unemployed people find jobs using social media. To date I've taught over 700 Torontoians.