Laurie Zakreski

Laurie Zakreski is a marketing and public relations executive and entrepreneur working and living in Montreal, Canada. Laurie formed Zak Communications in 2002 as a way to offer integrated, boutique Public Relations services on a national level with a focus on the luxury, fashion and beauty sectors. Zak Communications is dedicated to delivering outstanding results through a range of services that includes PR strategy, media relations, brand and product launches, sponsorships, events as well as digital strategies.

Laurie Zakreski established herself as a marketing expert in the fashion industry shortly after graduating from the University of Saskatchewan and moving to Montreal to pursue a professional modeling career. It was her love of the fashion industry that led to her first job working with the international denim brand, Buffalo. Here, her leadership and creative abilities were recognized, and Laurie was charged with developing and managing the company's first marketing department. In her five years with the company, Laurie led several creative teams in the execution of a variety of advertising and marketing tactics.

Following this, Laurie joined Tommy Hilfiger Canada as Director of Marketing where she was charged with creating an in-house marketing department. Working with the brand's NY-based global marketing team, she was responsible for all facets of the company’s communications, both internally and externally. It is here where Laurie acquired Public Relations expertise, as she was further charged with implementing the company’s global PR strategies in the Canadian market.Laurie remained the Director of Marketing at Tommy Hilfiger until she formed Zak Communications in 2002.

As the owner of Zak Communications, Laurie has grown and strengthened her network, client base and expertise. Zak Communications has worked in-depth with a roster of clients including Victorinox/Swiss Army, Hudson’s Bay, Michael Kors, Sephora, Coty Inc. and many others.

Growing up in Canada’s prairie province of Saskatchewan imbued Laurie with a work ethic and resilience that defines not only herself but her company as a whole. It is this pursuit of success that has helped Laurie and Zak Communications become one of Canada’s leading boutique PR firms with offices in Montréal and Toronto.