Glace Lawrence

I’m an interactive media professional who loves to tell stories. From blogs, to websites, to social media, I’m a natural born storyteller with digital expertise from years of TV production in lifestyle, drama, and documentary. I’ve merged my award winning television experience with my passion and empathy for creating content that tells stories using interactive and digital media. I am committed to working with businesses as well as cultural and social organizations to help them build and grow online communities.

My passion for community building lead me to create a digital and content strategy for the Panamania commissioned a cappella theatre production Obeah Opera. Through the creation of a flash mob video featuring the unique a cappella voices of the Obeah Opera singers, the video received over 3000 views and counting on YouTube. Because the production still needed to raise funds for the show, I created a crowdfunding page on Rockethub.com to solicit the crowd for support. In order to drive users to the page, I utilized Obeah Opera's social media platforms Facebook, Twitter and Youtube.

Through social media, I was successfully able to build subscribers to Obeah Opera's YouTube page, create over 100 followers on Twitter and increased site views by over 50%. Facebook site views were up by over 60%. In an eight week campaign on Rockethub, we raised $1000 USD from the crowd to help Obeah Opera in their quest to perform during the Pan Am Parapan Am Games. They performed to sold out shows in August 2015.