Leanne Loach

Requirement:Fully developed analysis of the company's strategy which enabled its market leadership position. Demonstration of depth of understanding of the above and integration of conceptual and case material. Clarity of arguments throughout. Explicit understanding of relevant theories and concepts is demonstrated with clear referencing throughout. Demonstration of critical thinking and reflection.

Q2. Make recommendations about future courses of action that the company could take in order to maintain its leadership position in the performance swimwear market and improve upon its position in the overall swimwear market. (40 marks)

Requirement:Identifies and critically examines a range of strategic options from the literature. Demonstration of depth and understanding of the above and of integration of conceptual material, which is then made relevant to the case. Clarity of arguments throughout. Explicit understanding of relevant theories and concepts is demonstrated with clear referencing throughout. Demonstration of critical thinking and reflection.

Total word limit: 3000 words.