Luis has a degree in Communication Sciences from Anahuac University with specialization in Mass Media Production and Journalism. Venturing into the media world from a young age, he collaborated with two major television companies in Mexico, specializing in areas of production and post-production, specifically in matters regarding news coverage.

For over 8 years, he worked in communication strategies on an international scale, media production and corporate image for various not-for-profit organizations. He has produced and coordinated multimedia productions, short films and videos of international reach distributed in over seven languages.