Lee studied Graphic Design at Inscape School of Design in 1999. A gap year became 4 as he spent time in the property sales, boat-building and hospitality industries, following which, he joined then-startup, incuBeta.com, (later renamed to Clicks2Customers) in 2003 as their Senior Web Developer.
In 2004 and 2006, Lee certified as a SEO Strategist twice with Bruce Clay Inc, and then spent 4 years working on top US and UK brands for C2C in SA and London as a consulting Web Technologist and SEO Strategy Consultant. Clicks2Customers has won an number of international awards in that time and continue to be considered pioneers in their industry and also are the origin of other ventures like Yola.com. Following a strategic split to form Cytrus.biz in 2008, he spent 18 months providing SEO Consulting on local brands, as well as providing Account Management on key accounts.
In 2010, he moved to join PERONii.co.za to focus on SEM & business development in the local market and has focused on finding solutions for a broader range of clients and requirements, adding Paid Search Marketing online marketing in the mix and provides technical expertise and delivery as well as ensuring best of breed solutions for his clients.
In 2011 he co-founded 'Semantica.co.za - the art of webscience' - and via this vehicle he enjoys providing future proof web presences that deliver and supports that with holistic Search Engine Marketing services and Consulting on other areas of digital endeavor for his clients.